Ghosted. Yelled At.
Shown The Door.

For What? Doing Your Job?

Salespeople move the world forward. Then why do customers treat them so poorly?

It's simple. Most sellers are #MeFirst sellers.
But the best ones? They are #BuyerFirst sellers.

JOIN THE MOVEMENT

Sign the Buyer-First Pledge

Today and forever, I pledge that I shall put my buyer's needs before mine, and prioritize their success over my own. I shall care about them deeply, and go to any lengths to solve their problems to the best of my ability.

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What Is #BuyerFirst Selling?

Buyer-First Selling is a sales approach that emphasizes a return to basics in the age of AI. It helps sellers put their buyers first instead of themselves, think about what matters to them, and talk their language.

Over the last 2 years, it has become a silent movement.

World's most customer obsessed company, highest ranked power utility and even the world's most popular soccer team have now adopted #BuyerFirst Selling.

What LinkedIn, Gartner and Researchers Say

Buyer First is our vision for the future of selling. It’s a call to action to every modern sales organization to make a shift to become Buyer First. It’s time for a higher standard, and we’re raising the bar.
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Download full report
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LinkedIn

Buyer First Selling Report

In our quest for productivity, we've inadvertently dehumanized buyers. So it's imperative that sellers adjust their approach to be more empathetic, relevant, and ultimately more human.
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Watch Video
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Alice Walmesley

Director Advisory, Gartner

Seller-focused initiatives like clean data have a minimal revenue impact (24%) as opposed to Buyer-focused initiatives like Personalization, which can yield an impact of over 275%.
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Get The Book‍

Howard Dover

The Sales Innovation Paradox

Putting your buyer first helps you win more - every step of the way.

When your buyer is happy, the positive impact can be felt at every stage of the sales funnel.

Know My Buyer Today

109%

Average Increase in Pipeline

36%

Average Increase in Deal Velocity

16.2%

Average Increase in Closed/Won Revenue

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Increase in Seller Trust

Companies Offering Buyer Intelligence

Companies Adopting #BuyerFirst Selling

Why Buyer Intelligence Now

There are decades where nothing happens. And years where decades happen.
Since 2020, every year has made things progressively worse for buyers and sellers.

COVID-19

The pandemic completely took out the human touch in selling, almost overnight.

Automation

The wild-goose chase of seller productivity led to spamming and buyers being frustrated.

AI Hype

AI is an amplifier. However, more of “bad” is just worse. Buyers are more tired than ever.

You Are Here

Seller quota attainments are at historic lows. Buyers have had enough. It's time to act now.

Hear It From Your Buyers.

Don't just take our word for it. See what actual buyers have to say about the increasingly seller-centric approaches sellers are adopting.

These buyers just so happen to be some of the top sales voices of 2024, too.

Sellers that talk to their buyers. Sellers that talk at them. Which one would you rather be?

Richard Harris

Tired Buyer

You’re here to solve my problem.
Not to make me love your solution.
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Karen Green

Tired Buyer

Nurture a relationship with me. And I’ll trust every word you say.
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David Nour

Tired Buyer

As the bots take over, what do you think your buyers will want? More AI? Or more Human?

Richard F. Purcell

Tired Buyer

Taking sales calls to solve your buyer’s pain?

Or simply to hit your quota?

Scott Leese

Tired Buyer

Would you rather speak how I prefer and win?

Or roll the dice and see how it goes?

Eric Konovalov

Tired Buyer

What you’re selling...

...might just not be what I need. The buyer's need comes first.

Greg Sumners

Tired Buyer

Tactics from 1994. For buyers in 2024. And you call yourself an authentic seller?

Leslie Venetz

Tired Buyer

Ditch the talk tracks and bring wisdom. That’s how you skip the maybes and rack up closed-wons.

Krysten Conner

Tired Buyer

Sellers that talk to their buyers. Sellers that talk at them. Which one would you rather be?

Richard Harris

Tired Buyer

You’re here to solve my problem.
Not to make me love your solution.
‍

Karen Green

Tired Buyer

Nurture a relationship with me. And I’ll trust every word you say.
‍

David Nour

Tired Buyer

As the bots take over, what do you think your buyers will want? More AI? Or more Human?

Richard F. Purcell

Tired Buyer

Taking sales calls to solve your buyer’s pain?

Or simply to hit your quota?

Scott Leese

Tired Buyer

Would you rather speak how I prefer and win?

Or roll the dice and see how it goes?

Eric Konovalov

Tired Buyer

What you’re selling...

...might just not be what I need. The buyer's need comes first.

Greg Sumners

Tired Buyer

Tactics from 1994. For buyers in 2024. And you call yourself an authentic seller?

Leslie Venetz

Tired Buyer

Ditch the talk tracks and bring wisdom. That’s how you skip the maybes and rack up closed-wons.

Krysten Conner

Tired Buyer

Ghosted. Yelled At.
Shown The Door.

For What? Doing Your Job?

Salespeople move the world forward. Then why do customers treat them so poorly?

It's simple. Most sellers are #MeFirst sellers.
But the best ones? They are #BuyerFirst sellers.

Sign the Buyer-First Pledge

What Is #BuyerFirst Selling?